Privacy Policy

Introduction

This Privacy Policy explains how Pierce RV ("we," "our," or "us") collects, uses, and protects your personal information when you visit our RV dealership website, inquire about our recreational vehicles, or use our services. We are committed to maintaining the privacy and security of your information.

Platform Provider Notice

Data Controller vs. Data Processor

• Pierce RV is the "data controller" - meaning they determine what data is collected and how it's used to contact you
• ScoutRV is the "data processor" - meaning we provide the technology infrastructure to securely store and manage data on behalf of Pierce RV
• Questions about how your data is used for marketing, communications, or sales should be directed to Pierce RV
• Questions about data security and platform technology should be directed to ScoutRV

Dealer Responsibilities

Pierce RV is solely responsible for:

• Complying with all applicable privacy and marketing laws (TCPA, CAN-SPAM, CCPA, GDPR, etc.)
• Obtaining proper consent before sending marketing communications
• Honoring opt-out requests and managing your communication preferences
• Maintaining accuracy and security of customer data
• Responding to privacy-related requests (access, deletion, correction)

Information We Collect

Personal Information You Provide

We collect personal information that you provide to us when you:

• Inquire about RV inventory
• Request financing information or apply for financing
• Schedule a test drive or service appointment
• Register for an account on our website
• Subscribe to our newsletter or RV lifestyle content
• Contact us for sales or service support
• Request a trade-in evaluation
• Participate in promotional events or RV shows

This information may include:

• Name and contact information (email address, phone number, mailing address)
• Driver's license information (for test drives)
• Financial information (for financing applications)
• Trade-in vehicle information
• RV preferences and intended use
• Communications you send to us

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and general geographic location (country, city, region)
• Browser type and version
• Pages of RV inventory viewed
• Time spent viewing specific RVs
• Search criteria and filters used
• Referring website addresses
• Device identifiers

Analytics and Geolocation

We derive general geographic information (country, city, and region) from your IP address for analytics and business purposes. This helps us:

• Understand visitor demographics and popular regions
• Analyze traffic sources and marketing effectiveness
• Provide relevant local service and delivery options
• Comply with regional regulations and preferences

Note: We only collect general location data (city-level) derived from IP addresses. We do not track precise GPS coordinates or use location tracking technologies.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your RV search preferences
• Track which RVs you've viewed
• Personalize your inventory browsing experience
• Analyze website traffic and popular RV models
• Retarget advertising for relevant RV inventory

How We Use Your Information

We use the information we collect to:

• Show you relevant RV inventory based on your preferences
• Process financing applications and credit checks
• Schedule and confirm test drives and service appointments
• Send you updates about new RV arrivals matching your interests
• Respond to your inquiries about specific RVs
• Process trade-in evaluations
• Send technical notices and important updates
• Provide personalized RV recommendations
• Analyze trends in RV preferences and buying patterns
• Comply with legal obligations and RV industry regulations

Information Sharing and Disclosure

We may share your information in the following circumstances:

RV Industry Partners

• Financing Partners: To process your financing application
• RV Manufacturers: For warranty registration and recalls
• Insurance Providers: To provide insurance quotes (with your consent)
• Transport Companies: For RV delivery coordination

Service Providers

We may share your information with third-party vendors who assist us with:

• Website hosting and maintenance
• Customer relationship management (CRM)
• Email and text messaging services
• Analytics and marketing services
• Payment and financing processing

Business Transfers

If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law, regulation, or legal process, or to protect the rights, property, or safety of our dealership, customers, or others.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL encryption for all data transmission
• Secure storage of financial information
• Limited access to personal data
• Regular security audits and updates
• PCI compliance for payment processing

Your Rights and Choices

Access and Update

You may access and update your account information at any time by:

• Logging into your account
• Contacting our sales team at
• Visiting our dealership at 3800 Pierce Parkway, ,

California Residents (CCPA Rights)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about what personal information we collect, use, and disclose
• Right to Delete: Request deletion of your personal information (subject to legal retention requirements)
• Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
• Right to Correct: Request correction of inaccurate personal information

To exercise these rights, contact us at privacy@company.com or . We will respond within 30 days.

Data Portability

You have the right to request a copy of your personal information in a portable format. This includes:

• Account information and preferences
• RV inquiry and purchase history
• Communication records (with your consent)
• Service and warranty records

Note: Financial information (SSN, credit reports, banking details) is encrypted for security and may require additional verification to access.

Marketing Communications

You may opt-out of receiving promotional communications about new RV inventory and special offers by:

• Following the unsubscribe instructions in our emails
• Texting STOP to any SMS message
• Calling us at

Do Not Sell My Information

We do not sell your personal information to third parties. You can request that we not share your information for certain marketing purposes by contacting us directly.

Financial Information Protection (GLBA)

When you apply for financing, we are required to comply with the Gramm-Leach-Bliley Act (GLBA) regarding the protection of your financial information:

Financial Privacy

• Financial information is encrypted using bank-level security (AES-256)
• Access to financial data is restricted to authorized personnel only
• We maintain comprehensive information security programs
• Financial records are retained for 7 years as required by law
• Third-party service providers must meet our security standards

Credit Reporting

Before conducting credit checks, we provide Fair Credit Reporting Act (FCRA) disclosures. You have the right to:

• Know what information is in your credit file
• Dispute incomplete or inaccurate information
• Obtain free credit reports if adverse action is taken
• Have consumer reporting companies correct or delete inaccurate information

View our complete FCRA Disclosure for detailed information about your credit rights.

Data Retention

We retain your personal information for as long as necessary to:

• Maintain records of RV purchases and warranties
• Comply with legal and regulatory requirements
• Support ongoing customer relationships
• Provide service history for your RV

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children under 18 without parental consent.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website with an updated effective date.